How Geolocation API is a goldmine for online companies? Technology by darshan - August 1, 2020August 1, 20200 Recent advances in technology have seen the development of geolocation API that has been a big boost for digital marketing companies. Online companies have identified the invaluable role that geolocation tools play in boosting their sales and revenues. More and more companies are migrating to the digital space and recognizing its value. Some online companies seem to rely entirely on the geolocation API for their business model to work. How do Geolocation Tools Work? Geolocation API allows one to provide his real-time location to other applications. This information enables online companies to carry out targeted marketing in real-time to their clients and customers. Usually, user privacy is prioritized by asking the user for permission for his location to be disclosed. The concept behind the geolocation API is quite easy. The relevant software collects the geographical information of the device’s user and relays it to the related apps. He does so with the approval and permission of the user. The Growing Significance of Geolocation Tools for Online Businesses It improves your sales strategy if you know exactly where your customer is at any given time. By leveraging the incredible power of geolocation API, an online store can increase online traffic to their sites and improve their sales revenues. By locating a device’s IP location, you can reasonably estimate its user’s physical location and craft your targeted ad accordingly. Also, geolocation API assists the company regionally market its products. This kind of geolocation API is increasingly becoming more prominent as more and more online businesses discover the value of online marketing. Databases like one provided by DB-IP have emerged as invaluable tools for online shops and stores. How do Geolocation Tools Assist Online Businesses? The geolocation API does more than attract customers to your site. It is also a great way to improve your cybersecurity. It helps you identify all the users to your website and track down would-be malicious hackers. Phishing scams have been on the rise in the recent past, and it’s, therefore, crucial for online businesses to invest in capable IP geolocation API infrastructure. Another critical role that geolocation tools play for businesses is the protection of intellectual property. By restricting access to users of a particular region, a business can control the visitors to its site. Procurement of services and products can be restricted to people of a specified jurisdiction, allowing online companies to comply with licensing laws that differ from region to region. The importance of having permission from users cannot be gainsaid. Geolocation tools can be used and abused by rogue entities for illegal surveillance, and it is therefore vital for a company to protect its customers’ data. Advantages of Geolocation Tools for Online Businesses and Companies For online businesses, the advantages that IP geolocation API offers are numerous. The first is effective and efficient fleet management. By identifying the particular locations of buses and trucks, bus and trucking companies can be able to monitor and control the movement of passengers and freight effectively. Another benefit that geolocation tools offer is internet fraud detection. By determining the exact location of a user and relating it to other data, it is easy to find out if a user is genuine or is merely a fraudulent hacker. Additionally, by utilizing geolocation tools, online companies can tailor and customize their ads and content to the particular geographical location of the users. It also allows online stores and businesses to target and aim their customers according to their geographic area. From the preceding, it is easy to tell that more and more businesses are moving online. It explains why IP geolocation API is a growing attraction for online companies.