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3 Things to Look for in an SEO Agency this 2023

SEO beyond Search Engine Optimization: Convergence with Content Strategy &  Towards a Holistic Strengthening of Digital Capability

E-commerce in Australia is flourishing as the digital economy cements itself in a post-COVID era. If you are an emerging online business, it is crucial to choose the right SEO agency to help you stand out from the rest. IbisWorld reports that in 2023 there are over 83,000 online shopping businesses. This number has doubled since 2017 with its rapid growth attributed to “the 9.2 million Australian households shopping online” according to Australia Post’s 2022 online shopping report. The report added that over AU$62 billion worth of online physical goods were purchased in 2021. This accounted for 19.3 percent of total retail sales.

While this is a good opportunity to set up an online business, being able to sustain and grow it is another challenge. You will be one of the 83,000 and growing businesses that will compete for customers. It’s a healthy competition, but don’t underestimate the challenges. One of the key strategies is to hire an SEO agency to help you market your business in an ocean of online shops and specialty stores. When choosing the best SEO partner, make sure they have the following:

The tools to mine valuable data

Data is at the heart of SEO optimization and other activities associated with it. The work is data-driven and not derived from guess work. Choose the right SEO agency with tools that can extract relevant data and the skill to translate these into actionable items. A helpful agency can provide you with insights about your target market from demographics to interests and preferences. 

A tailored approach and strategy

Every business is unique even if they sell the same product or service. This is important to note as some agencies use a cookie-cutter approach when it comes to building an SEO strategy for a client. Sadly, this does not work very well especially when it comes to online reputation management where strategies must be agile and specifically tailored for the client’s needs.

Credentials to deliver results

If there is an e-commerce boom happening right now, there is also a growing list of SEO service providers. Some have an established reputation in the industry while others are new with fresh ideas to offer. But it is not a question of hiring an established agency or a new one. Results must come first when you choose the right SEO agency. Always check their credentials, the results they’ve produced for previous clients, and feedback from peers and other clients. 

When choosing an SEO agency in Sydney, it has to be