Online businesses rely significantly on their SEO rankings. Recent studies show that more than 70% of searches on search engines lead to at least one organic click. This is the main reason why online platforms need to concentrate mainly on their SEO ranking techniques. 

Thus, if you are searching for ways to improve your site’s ranking, read on to find out our top recommendations. These tips are simple to use and will offer for sure excellent results. Let’s see what this is all about.

Here are the 5 ways to improve your site’s SEO ranking:

1. Focus on keyword research and use it as your starting point

The best way to improve your site’s ranking is to start with keyword research. An effective SEO campaign relies on keywords, as the primary tool of informing the browser about your website. The goal is to identify specific words that will be potentially used by a searcher. You make use of a keyword analytics tool to aid you in discovering specific terms in regards to your business or location. 

2. Always create unique and qualitative content

A common mistake amongst online business owners is not focusing enough on their content. The essential thing in a search query is represented by the authenticity of the content featured on your website. Therefore, your website should offer both qualitative and engaging content that users will perceive as a great resource. 

3. Don’t focus only on written content

And, of course, content refers to all sorts of data, such as texts, visuals, or videos. A great method to increase your site’s ranking is to offer a variety of information, especially if it’s visual content. SEO ranking improves depending on the quality of the visual content, too. Our tip is to name your visual content with the aid of a specific keyword because it will offer a better position in a search result for any website.

4. Use header tags as often as possible

Well, before you start packing up your website with impressive amounts of texts, you should know this. The purpose is to make the text as user-friendly as possible, and not overwhelm the reader with hard to read the content. Thus, an excellent way to improve your site’s ranking is to use header tags. In this way, your website will look more appealing, while the content will be split into more straightforward parts. 

5. Use your Social Media accounts

If you are seeking the best way to improve your website’s ranking, then you should know that Social Media is the go-to solution for this. During the past years, these platforms became the quintessential marketing tools available for online marketers. It is an excellent way of boosting brand awareness, while it can act as a determinant factor for better SEO ranking. And to achieve this, you can encourage your website’s visitors to share the content with the aid of sharing buttons. 

Of course, there are several other methods to improve your site’s ranking, including making your contact information reachable. If visitors have a hard time finding your contact info, they will most likely label your site as untrustworthy. Also, optimizing your website for mobile devices is more than necessary if you want to rank higher in search results.