“Frustration” — a word frequently used to describe companies new to social networking and those who have been involved with social media but have yet to enjoy a return.
The problem is two-fold. First, establishing the social media presence takes time and continued effort. You have to be consistent in your involvement with the social media medium and remember which returns will not be overnight. Second, you have to make sure that you are using social networking in a way that makes sense for your business.
If you are not sure, ask yourself these a quick question:
– Are you using the right platform?
Very first, remember that there are a variety of social media platforms that you should consider – most notably Facebook, Twitter, as well as YouTube. Further, within these platforms, there are variations on the theme. For instance, in Facebook, you can have a “Page,” a “Group,” or a “Community.” Every variation has its own tools, purposes, and capabilities. In addition, you may decide to participate in several social networking platforms at the same time. For example, if you have a fitness center, you may want to use your YouTube channel to publish videos on how to perform certain workouts or tapings of courses you offer there while using Facebook to build a sense of community through honest photos, listings of hours, available courses, and upcoming events.
– Have you scrapped previous attempts?
However, additionally you need to remember that whatever you take on has to be maintained and updated frequently. This can take up energy and people resources. Although it can certainly be worth it over time, remember that consistency is essential. If you do not think you’ll be able to maintain various systems (or you have already began and stopped using a platform) be sure to remove or delete those accounts. Otherwise, a person stand the risk of eroding your brand value when a customer (present or potential) stumbles throughout your forgotten MySpace.com account. Instead, ensure that what you have is the greatest it can be and do away with anything that you are not actively using.
