Before hiring a SEO company, you should know what to expect. Search engine optimization is not a one-time job. From article writing and link building to keyword research, there are a few basic services that play a key role in your SEO campaign. While there are many other SEO strategies that can help your website get higher rankings, it is important to use a few basic techniques for the start. Here are three key services that you should look for when hiring a SEO professional:

Website Analysis

Website analysis is the first step in any search engine optimization campaign. After evaluating your website, the SEO company will be able to tell you how many people are visiting your site every day, what they are looking for, and which parts of your site need to be improved. A SEO professional will also check which search engines have cached your website and search for server issues and broken links. He will use this information to improve the visibility of your site and drive targeted traffic to your web pages.

Link Building

A good SEO company should know how to find the best link building opportunities. Using link analysis, search engine spiders can discover how your web pages are related to other pages and in what ways. A SEO specialist will submit your site in web directories, create content that inspires viral sharing, and build a company blog that provides valuable content to your visitors. These strategies will help you get organic backlinks to your site and obtain higher rankings.

SEO Web Design

SEO web design can help you maximize your website’s conversion. If your website is not search engine friendly, you might be losing valuable traffic that you’re not even aware of. Creating visually appealing web pages that rank as good as they look is essential for your website success. A SEO specialist can make your navigation both search engine and user friendly. He can also optimize your images for fast loading times and implement your keyword strategy throughout every aspect of your site or blog.

When you hire a SEO professional, you should look for a company that specializes in copywriting, page optimization, and geographic targeting. You should be expecting regular updates and reports about any increases in traffic or progress made in search engines. Every company is going to have a different approach. However, all SEO professionals use the same basic strategies.