Suppose you have a website, an eCommerce page, or just a blog. It has a purpose to either sell a product, a service or you want people to engage and subscribe to your mailing list, but if you visit Google Analytics and see that people are visiting your website but not buying any products or subscribing or even engaging with your services, and the few that are converting aren’t coming back. This means that your site didn’t create a lasting impression in their minds. As a web designing company in India, you need to put in consistent effort to improve the user experience of your site and everything that goes along with it so that you can turn things around. 

What is UX and why is it important?

User experience or UX focuses on having a deep understanding of customers, what they need, value, abilities, and limitations. It also takes into account the business goals and objectives of the brand to make the experience of these users as meaningful and valuable as possible. An eCommerce website development company will ensure a good user experience, which means that the customer visited your site, scrolled through different pages, understood what it was all about and purchased your products or services. When it comes to your brand, ask yourself if your content and product provide value, if your website is easy to use, and does it strike an emotional chord with the user. Check if your website navigation and speed loading time are up to the mark and if your service or brand builds trust in the user. 

Here are some strategies you can use to improve the user experience of your site.

• Provide engaging content

A web designing company in India needs to provide engaging content. Customers want an experience more than just purchase and adopting an engaging content strategy will focus on telling your brands story and establish a connection with the client – this can come in the form of an article, blog post, or even website content and this allows the customer to know who they are buying products and services from. The more they trust your brand after reading your content, the more they will come back.

• Use your layout strategically

When it comes to styles, some brands attach a raw and minimalist approach to layouts with a focus on user experience. A beautiful artistic site can go a long way to establishing your brand in the long run if done well. Layouts are very important and can help a user understand the information being presented and which way to read it, a minimalistic approach and broken-grid layouts highlight the importance of reducing clutter and unnecessary text. 

• Provide concise and efficient information

Visitors go to websites to get some sort of information either about the brand or the product and by providing this information in an interesting and structured way you can ensure the customer gets what they want. Web designers today seem to be gravitating towards easier and simpler designed like bullet points to convey information and results. Providing information in a clear way and properly conveying the intended message with the suitable elements can help your brand to be profitable.

• Optimize your website

It’s important to work on certain backend factors of your website like speed, mobile responsiveness, and loading which can have a considerable effect on user experience. For instance, if your website takes time to load, and takes you to another page for payment a visitor is less likely to buy from it. Your site needs to be mobile optimized and there is a host of tools and applications you can use to ensure that your site performs well. 

In Conclusion

Here are some of the tips to improve your website’s user experience as well as analyze how people are visiting your site and what you need to do next. Ensure that your website appearance, graphics, colors, fonts, and more are tested to find out which variation works better so you can optimize your site accordingly.